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Designer. Researcher. Strategist.

Designer. Researcher. Strategist.

Designer. Researcher. Strategist.

With a background in engineering, a heart full of empathy, and a love for ghibli films , and hot ramen 🍜


Currently designing with care @ Heartland Community

Previously @ Accenture, Toyota Mobility Foundation

A UX Designer & Researcher ✺ with a background in engineering, a heart full of empathy, and a love for ghibli films , and hot ramen 🍜


Currently @ Heartland Community

Previously @ Accenture, Toyota

NEWYORK,USA 🇺🇸

6:12:00 UTC

Design Workshop

Aastha in a design workshop collaborating with Client

Storyboarding

Aastha is storyboarding

Presenting

Aastha is presenting her work for toyota mobility foundation

Graduated

Happy graduation for aastha

Some highlights of the year

Work.

A selection of recent projects.

Energy Insights

Reduced resolution time by 5x for energy teams managing complex factory system

data visualization

0-1

IOT

B2B

Dashboard designed by aastha for client energy insight
Dashboard designed by aastha for client energy insight
Dashboard designed by aastha for client energy insight
Dashboard designed by aastha for client energy insight
Dashboard designed by aastha for client energy insight
Dashboard designed by aastha for client energy insight

Toyota Mobility Foundation

Reduced food access time by 80% for food banks and pantries

Social impact

Saas

B2B

0-1

Data visualization tool designed by aastha for toyota mobility foundation
Data visualization tool designed by aastha for toyota mobility foundation
Data visualization tool designed by aastha for toyota mobility foundation
Data visualization tool designed by aastha for toyota mobility foundation
Data visualization tool designed by aastha for toyota mobility foundation
Data visualization tool designed by aastha for toyota mobility foundation

HopeHaven

Improved navigation to cut task time by 40% and achieved an NPS of 81, reflecting high user satisfaction

HEALTH TECH

MOBILE APP

C2C

Miscarriage mobile application designed by aastha
Miscarriage mobile application designed by aastha
Miscarriage mobile application designed by aastha
Miscarriage mobile application designed by aastha
Miscarriage mobile application designed by aastha
Miscarriage mobile application designed by aastha

Writing.

Ideas and thoughts.

Last updated Jul 29, 2024

I design experiences that reduce friction, build trust, and leave a mark.

I am Aastha Bisen, my family’s go-to empath, doodler, and part-time pianist with a head full of dreams (thanks, coldplay).


My experience spans fortune 500s like Accenture and Vodafone UK, b2b platforms like Netcracker and Appdirect, and purpose-driven orgs like Toyota Mobility Foundation. I've worked across fintech, telecom, nonprofit, and research—shifting from high-stakes business goals to human-centered solutions.


Whether mapping out complex systems or advocating for overlooked voices, i design with curiosity, empathy, and just the right amount of controlled chaos.


Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.


He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

About me

I kinda love this

First snow

To summon me

owl posts are cool, but email works faster.

i solemnly swear i’m up to good design.

All rights and wrongs reserved

Made with sprinkle of Love ♥️ and whole lot of Puppy licks 🐶

To summon me

owl posts are cool, but email works faster.

i solemnly swear i’m up to good design.

All rights and wrongs reserved

Made with sprinkle of Love ♥️ and whole lot of Puppy licks 🐶

To summon me

owl posts are cool, but email works faster.

i solemnly swear i’m up to good design.

All rights and wrongs reserved