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Designer. Researcher. Strategist.
Designer. Researcher. Strategist.
Designer. Researcher. Strategist.
With a background in engineering, a heart full of empathy, and a love for ghibli films , and hot ramen 🍜
Currently designing with care @ Heartland Community
Previously @ Accenture, Toyota Mobility Foundation
A UX Designer & Researcher ✺ with a background in engineering, a heart full of empathy, and a love for ghibli films , and hot ramen 🍜
Currently @ Heartland Community
Previously @ Accenture, Toyota
NEWYORK,USA 🇺🇸
6:12:00 UTC
Design Workshop

Storyboarding

Presenting

Graduated

Some highlights of the year
Work.
A selection of recent projects.

Energy Insights
Reduced resolution time by 5x for energy teams managing complex factory system
data visualization
0-1
IOT
B2B

Toyota Mobility Foundation
Reduced food access time by 80% for food banks and pantries
Social impact
Saas
B2B
0-1
Writing.
Ideas and thoughts.
Last updated Jul 29, 2024
I design experiences that reduce friction, build trust, and leave a mark.
I am Aastha Bisen, my family’s go-to empath, doodler, and part-time pianist with a head full of dreams (thanks, coldplay).
My experience spans fortune 500s like Accenture and Vodafone UK, b2b platforms like Netcracker and Appdirect, and purpose-driven orgs like Toyota Mobility Foundation. I've worked across fintech, telecom, nonprofit, and research—shifting from high-stakes business goals to human-centered solutions.
Whether mapping out complex systems or advocating for overlooked voices, i design with curiosity, empathy, and just the right amount of controlled chaos.
Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.
He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.
About me
I kinda love this

First snow









